CONTENT


“Your culture is your brand.” – Tony Hsieh

“Content is the reason search began in the first place.”  –  Lee Odden

“Traditional marketing talks at people. Content marketing talks with them.” – Doug Kessler

“Without strategy, content is just stuff, and the world has enough stuff” – Arjun Basu

“The only way to win at content marketing is for the reader to say, This was written specifically for me.” – Jamie Turner

“Tell a story. Make it true. Make it compelling. And make it relevant.” – Rand Fishkin

“My theory is that in the age of the internet, it’s what you write, not where you write it, that matters.” – Dan Lyons

“Don’t be afraid to get creative and experiment with your marketing.” – Mike Volpe

“Content marketing is really like a first date. If all you do is talk about yourself, there won’t be a second date.” – David Beeb

SOCIAL


“We embed social media inside our processes. Let’s look at our processes and see how we can enhance them with social.” – Sandy Carter

 “The social media web is a very noisy one indeed and making sure that you are heard requires you to shout more effectively, rather than louder.” — David Amerland

“Sell-sell-sell sales methods simply do not work on social media.” – Kim Garst

 “Focus on how to be social, not on how to do social.”Jay Baer

“You can buy attention (advertising). You can beg for attention from the media (PR). You can bug people one at a time to get attention (sales). Or you can earn attention by creating something interesting and valuable and then publishing it online for free.”- David Meerman Scott

“When you’ve got 5 minutes to fill, Twitter is a great way to fill 35 minutes.” – Matt Cutts

“Marketing is about telling good stories. Social media marketing is about getting your customers to tell them for you.” – Corey Eridon

“Social Media is about sociology and psychology more than technology” – Brian Solis

“Content is fire. Social Media is gasoline.” – Jay Baer

PPC 


“It’s much easier to double your business by doubling your conversion rate than by doubling your traffic.” – Jeff Eisenberg.

“Search, a marketing method that didn’t exist a decade ago, provides the most efficient and inexpensive way for businesses to find leads.” –  John Battelle

“Marketing has never been about keywords, it’s about people.” — Simon Penson

“I am all for conversations, but you need to have a message.” – Renee Blodgett

“Give them quality. That’s the best kind of advertising.” –  Milton Hershey

“Never let ads write checks your website can’t cash.” – Avinash Kaushik

SEO 


“Good SEO work only gets better over time. It’s only search engine tricks that need to keep changing when the ranking algorithms change.” – Jill Whalen

“Depending entirely on Google or SEO is dangerous.” – Danny Sullivan

“Google only loves you when everyone else loves you first.” – Wendy Piersall

“Optimize for what would happen IF you ranked, do not optimize to rank.” — Will Critchlow

“Good SEO work only gets better over time. It’s only search engine tricks that need to keep changing when the ranking algorithms change.” Jill Whalen

“SEO is an investment just like a tree that needs effort, patience and time to grow before you can see the result.” ― Dr. Chris Dayagdag

“The best place to hide a dead body is the second page of Google search.” – Anonymous

EMAIL MARKETING


“Never forget social media is for reach but email is for revenue.” – Bryan Eisenberg

“Your goal should be to own quality time in your customer’s inbox.” – Drew Davis

“Messages that fail to fascinate will become irrelevant.” – Sally Hogshead

“Email has an ability many channels don’t: creating valuable, personal touches – at scale.” –  David Newman

“A small list that wants exactly what you’re offering is better than a bigger list that isn’t committed.” –  Ramsay Leimenstoll

“Treat your subject line like the movie trailer – give a preview so they know what to expect.” 

“Personalisation – it is not about first/last name. It’s about relevant content.” –  Dan Jak

“When you have written your headline, you have spent eighty cents out of your dollar.” –  David Ogilvy

CUSTOMERS


“Advertising brings in the customers, but it is your job to keep them buying from you.” – Chet Holmes.

“Quit counting fans, followers, and blog subscribers like bottle caps. Think instead about what you’re hoping to achieve with and through the community that actually cares about what you’re doing.” –  Amber Naslund

“I love being marketed to. Said no one, ever.” – Jess3

“The best way to sell something: don’t sell anything. Earn the awareness, respect, and trust of those who might buy.” – Rand Fishkin

“Make the customer the hero of your story.” – Ann Handley

“Don’t find customers for your products, find products for your customers.” — Seth Godin

“Our head of social media is the customer.” – McDonalds

What’s your favourite digital marketing quote? Let me know below!