How to optimise your social media channels as an SME
With 3.5 billion active people on social media every day, using different platforms has never been more important as part of your digital marketing strategy. The list of social media channels almost seems endless, Facebook, Twitter, Instagram, LinkedIn, Pinterest and more, giving you a wide variety of opportunities to best optimise your brand.
90% of businesses use social media as a platform to grow brand awareness, your first step should be to ask yourself the following questions: What is my target audience? What are my business goals for 2019? What do people want to see? Once you are confident in answering these questions a plan can be put in place to best optimise your social channels.
Start Setting Goals
Setting goals is an important step you should do before committing to different platforms, otherwise, the effort you put in could be a complete waste of time. It’s best to figure out what you want as a company, to raise brand awareness? Increase engagement? Increase sales? Once you figure out what your goals are you can begin tailoring all your content to achieve success.
Segment Your Audience
To optimise each social media platform, it’s a good idea to segment your audience so you can focus on different people for each channel. For example, Facebook can be aimed at people who want to see general tips and popular opinions, Instagram for focusing on engagement and sales and Twitter for company news and insights. This will optimise every channel into appealing to different segments of your audience and make it easier to measure your performance.
Repurpose Your Content
Using a variety of different formats for your content is what keeps your audience engaged and more likely to follow your page, try using these different methods into presenting your content.
- Page Stories
- Polls and Quizzes
- Video and Images
- Case studies
- How to’s
- Mind Maps
- Implement Stories
Micro-influencers are a big part of companies 2019 Marketing Strategy with 67% of marketeers committing to some sort of social media influencing. Micro-influencers are just normal people who have between 2,000-50,000 social media followers with a focused passion or topic that they are followed for e.g. Beauty Bloggers, Car enthusiasts etc. Using a micro-influencer talk about your product or your service gives your brand more awareness and can even generate sales/conversions. Start by reaching out to social media influencers and talk passionately about your brand, maybe offer a free sample/trial for them to try and talk about. This is one of the most popular methods of digital advertising at the moment and highly recommend to try.