5 Website Platforms For Startups

Creating a startup business takes a lot of courage and perseverance to do and it is a huge inspiration for others to hear of the journey that people have undertaken to reach where they are now. I, myself, would also like to endeavour in creating a startup of my own, but realistically speaking, what can a dude without an ounce of creativity or ideas ever hope to achieve, am I right?

Enough wallowing, back on topic. 

The range of startups we see today are across the spectrum, from financial services to data privacy protection. Given the limited funding they start off with, how exactly do startups get themselves out there and make people aware of who they are? Well…that’s where our good ol’ pal the internet comes in. See, there are various mediums people can use to “expand their influence”, such as social media, paid ad platforms and word of mouth. However, to really up your game, it’s always best to hit the ground running by spinning up a website for your business. Not only will this allow your potential customers to view your offerings, but also it can act as the centralised hub for integrating all those other mediums. What’s there to talk about in social media when you have nothing to point your customer-base to? What’s the point of utilising an ad platform when you don’t have anything to drive traffic to and monitor the statistics for? Why bother “talking the talk” to people when you can’t even “walk the walk”?

So without further ado, we will explore some of these great tools out in the world wide web that will allow you to get a website up running in no time (results may vary). I’ll try to lay this out in a format that will allow us to understand the pros and cons to each service. Hopefully, by doing this we are then able to determine which one of these “floats our boats”.

180 million people in 190 countries use this website platform, what draws people in, is the 500 drag and drop templates you can choose from for easy creation without all the coding hassle, making it easy for just about anyone to create a website.

Pricing: From £3/monthly for normal websites and from £13/monthly for e-commerce websites, a range of different packages with more extensive features.

Main Features: I could be here forever listing all of Wix’s features as the list seems endless, including Wix Editor, Wix ADI, Corvid Design, Managing Business Tools as well as ways to promote it.

Pros

    • Able to efficiently build something

    • Somewhat intuitive

    • Has a decent selection of templates to choose from

    • A nice set of plugins to choose from

    • Allows for custom elements (if you are tech-savvy, HTML and JS)

Cons

    • The editor is quite slow to load

    • Page rendering speed is questionable

    • Out-of-the-box elements aren’t that flexible

    • Multi-language support is bothersome

    • Lack of collaboration for multi-users accessing the editing of the platform

GoDaddy is a more extensive platform used by 19+ million entrepreneurs including hosting, domains, website creation and other digital marketing tools.

Pricing: From £6.99/monthly for normal business websites, from £16.99/monthly for e-commerce sites.

Main Features: In their words “A Silent Business Partner” can summarise just what this platform is capable of. With a wide range of tools on the platform, a key feature is the 24/7 support for all tech and business troubles.

Pros

    • Easy on the wallet

    • Has decent support for when you get tech troubles

    • Self-proclaimed 99.9% uptime (not prone to server issues)

    • Easy to use

    • Packed with lots of features

Cons

    • Certain restraints when editing

    • Pricing could be a bit more competitive

    • Sometimes lacks in flexibility of elements

    • Intermittent login issues

    • Could work on their storage of resources/assets

Pricing: The great thing about this platform is that it starts from £0/monthly with Weebly branding and domain, but better packages start from £4/monthly for a normal business website, and from £9/monthly for e-commerce sites.

Main Features: Like other platforms, this one is very much focused on its responsive drag and drop builder with its integrated eCommerce platform making it easy for someone with little to no tech experience.

Pros

    • An abundance of 3rd party app integrations

    • A good selection of templates

    • Strong support community

    • Neat auto-save function in editor

    • Search Engine Optimisation settings are easy to do

Cons

    • Sometimes can get buggy/glitchy

    • Struggles with formatting and placements

    • Can’t multitask if performing an upload

    • Not so many plugins

    • Could be better with documentation in terms of ‘how-to’ articles

37% of the Web is built with WordPress, think of how many websites are out there, that’s a lot, right?

Pricing: Starting from £3/monthly for basic features makes WordPress popular for small businesses looking for a little more in-depth design for their website, ranging up to WordPress VIP at $1,700/monthly.

Main Features: Unlike a lot of other website platforms, what you can do in terms of design and layout is endless, including plugins, features and domains- definitely a website platform to chose if you can handle the slightly more technical aspect.

Pros

    • Can pick up quite quickly

    • Spec up a professional looking website in no time

    • Gives the ability to manage visitor permissions

    • Highly customisable

    • Pandora’s box of features

Cons

    • Documentation needs tweaking

    • Sometimes can be unresponsive

    • Better control of some plugins

    • Potential security flaws?

    • Lack of customer relation management (CRM) tools

Launched in 2003, the platform now hosts millions of websites for businesses.

Pricing: SquareSpace is slightly pricier, with basic plans starting from $10/monthly. 

Main Features: Not only can you create a fully functional website which focuses on the end-user, but you are also able to access other business moulding tools such as email marketing, logo creators, online stores and professional email.

Pros

    • Mr/Mrs. Reliable with plugins

    • Deep level of customisation

    • Built-in Search Engine Optimisation capabilities 

    • Quick onboarding process

    • Some amazing templates

Cons

    • Ecommerce not robust

    • Needs more integrations for e-commerce websites

    • Pricing is a bit more expensive compared to others

    • Resource uploading is slow

    • Lag/Slow

There you have it! These are just some of the widely available tools that people and startups can use if they are in need of a website. All come with their ups and downs, ultimately you will need to determine by some metric which one fits the bill. Personally, I would hire a developer and get them to build one bespoke, then you’ve got something unique and fab to show off. Of course, time is money and most start-ups would struggle to financially afford that option, so with all of this in mind, take the above knowledge onboard and explore all the options that best suit your business needs.