Back in 2005 the magical world of YouTube began, further down the line videos have become so popular that they account for 80% of all consumer internet traffic and the volume of mobile video consumption increases 100% every year. Video content allows you to interact and build relationships with different audiences across the whole world, did you know that an email that includes a video has a higher CTR (click-through-rate) compared to those without?
Here are 3 things you need to remember when publishing videos on YouTube:
1. Know and Clearly Define Your Audience
It helps you a lot if you know your core audience, their interests and some background information, the language they speak, what device they use (if not multiple devices) and what challenges and needs they may have, make sure you can highlight how you can help them with these challenges. By knowing your audience helps you understand 1. What videos to make and 2. How to start growing your channel around their needs/wants.
2. Make Your Topic Clear
There is nothing worse than watching a video and the person not knowing what they are talking about with a messy structure, so show your knowledge and experience for the topic and engage viewers with content and facts that might be unknown. Also, if you are talking about a product/service give them some background info, some behind the scenes and some demos! (just remember don’t make videos too long otherwise they will start to lose interest).
3. Include a Call-To-Action
By including a call-to-action in your video it allows your audience to remain engaged with the content instead of bouncing off. Try and include a question in your video that they can answer in the comments, or include a link to your website, other social media channels or suggest another related video.
If you want to increase your Subscribers here are our top tips to help:
1. Quality and Value
Don’t just post videos for the sake of posting them, they must be of good quality and value for your audience to keep them engaged and wanting to subscribe.
2. Subscribe To Other Channels
By subscribing to other channels allows you to reach out to a wider audience, its basically like free advertising because if someone is already subscribed to their favourite YouTuber, and they see that one of your videos is something they are interested in, then they are going to click on your video and more likely free press for you!
3. Let Viewers Know What The Next Video Is About
By letting your viewers know what the next video is about by giving a little information about what is coming next, this will encourage people to watch the next one and visit your channel more than once (hopefully subscribing).
You can also ask your audience for topic suggestions in your videos for next time! So you can create videos that are relevant, in-demand, therefore keeping users engaged and more likely to subscribe.
4. Thank Your Subscribers
By thanking your current subscribers it can be as easy as going onto their channel and leaving a comment or liking one of their videos. Depending on your popularity, you can also do shoutouts, mention people when they comment or engage with your channel, make your audience feel apart of your process and build that relationship.
By implementing these quick and easy tips to your YouTube videos, these small little steps will help you strive to that bigger picture.