In recent years, we have noticed a steady increase in the number of products being released by Google. It seems that they do not have a bias to one particular industry, as the services being offered range greatly. One particular area garnering a lot of attention is Google’s advertising ecosystem. Google has provided a set of very useful and essential tools for those who want to showcase and grow their businesses online. They have done it in such a way that targets all “entrepreneurs” regardless of their wealth, in other words, made it “affordable”.
We can all agree that startups and small businesses are usually quite sensitive when it comes to splashing their cash, and rightly so, as anyone would want to be getting a bang for their buck so to speak. Due to this “stinginess”, new entrepreneurs can sometimes miss out on opportunities that would have benefited their businesses. One key component that could be missed out is having a website.
Website building is difficult. You can throw a lot of time and money over your business’ website, but still not reach your expected targets. Having a website is like having a piece of art…almost. The key is to have the right blend of elements on the screen, and believe me when I say that deciding what to show to your customers is the most time-consuming part of the website journey. You could potentially end up in a perpetual state of refactoring!
So what is the solution? 
Google My Business was launched in June 2016 and had the aim of giving business owners more control over their internet presence. What Google offered is like the love-child of a website and a landing page. The layout is quite similar to that of a portfolio, showcasing only the important and relevant details that would be used to pull in more customers. 
You may be wondering what makes it so special. Firstly it’s free. And secondly, which I believe is the most important thing is it’s efficient. Building a “website” has never been so easy, especially if it’s Google holding your hand and taking you through the steps. There’s not much effort that you need to put in, just some trivial details regarding your business. You fill out that form, click that button and boom, voila, you now have published yourself. Google gives a high level of autonomy with their My Business service, giving you all the tools needed to grow your business online and expand your reach. However, with great power comes great responsibility, and that means you will need to get into the nitty-gritty side of all this, which you probably already have some idea of. Customising. Sharing. Connecting. And optimising.
There are a few steps you need to take in order to get your business all signed up, click here to get yourself started!