Tag Archives: Advertising

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Introduction To Google Shopping Ads

Introduction To Google Shopping Ads An easy guide to Google Shopping ads and how you can get started What I will take you through: Why Google Shopping Ads? Setting up a Merchant centre account Adding your products Setting up your Google Shopping campaigns What Are Google Shopping Ads? Shopping Ads b...

Google Identity Authorisation

What is the Google Identity Authorisation update? Since 2018 Google has required that advertisers running election ads on the platform verify their identity so that searchers have the ability to learn more about political advertisers using Google’s platforms and on 23rd April 2020, Google Ads rece...

Your Quality Score In Google Ads

Look at how quality in advertising is important, how it’s measured and what you can do to achieve it. Philanthropist Tony Robbins once said – “Quality questions create a quality life, Successful people ask better questions, and as a result, they get better answers.” You’d be hard-press...

Augmented Reality In Marketing

The Future Of Marketing With Augmented Reality Not too long ago, there was a craze surrounding a mobile game called Pokemon Go, which involved people zipping around in shops, parks and high streets. The concept of the game was simple, people had to go to a given location, tap on an icon on the scree...

5 Digital Marketing Superpowers

5 Digital Marketing Superpowers You Can Use On Your Campaigns Today! As part of our mission to bring expert digital marketing advice and tools to SMEs around the world, we’ve been working with our partners to provide more and more useful content. Our latest event focused on 5 Digital Marketing...